PRODUCT DESCRIPTIONS
BIG SHOT TORCH
I had the honor of writing the product description for this game changing collab between two industry leaders. I aligned the copy with the strategic vision of Blazer while ensuring brand cohesiveness with Higher Standards.
“Higher Standards has teamed up with Blazer®, the purveyor of the legendary Big Shot Torch, for this limited edition torch. Precision engineered in Japan, the Higher Standards Big Shot is the pinnacle of craftsmanship and reliability.
A powerful, portable anti-flare butane torch, the Big Shot features a detachable base and precision flame control. A high-grade brass nozzle keeps the flame steady—you can turn the Big Shot upside down without worrying about the flame blowing out. Featuring a large fuel capacity, this torch burns long and full … “
SUPREME CLEAN KIT
Ease. Convenience. One-Stop-Shop. These are the points I wanted to convey when Higher Standards asked me to produce their packaging copy for their Supreme Clean Kit. I highlighted their complete suite of cleanining and maintenance accessories while keeping that same old bold Higher Standards tonality.
“The Higher Standards Supreme Clean Kit features a suite of essential products and tools for functional glass and vaporizer care. Made with simplicity, quality, and innovation in mind, these premium goods and accessories are tailored specifically to the needs of an elevated counter-culture. This one-stop-shop Higher Standards cleaning kit features everything you need to keep your devices in optimal condition … “
PREMIUM CRYSTAL ASHTRAY
I was tasked with bringing the brand-new Premium Crystal Ashtray to market, highlighting its craftsmanship, durability, and authentic touchpoints while maintaining Higher Standard’s bold and authoritive tone.
“Designed in the USA, the Higher Standards Premium Crystal Ashtray sports a modern and cutting-edge aesthetic that will truly take your sessions to the next level. This genuine, heavy-duty crystal ashtray is constructed for use before, during, and after your sessions. From hand-rolled masterpieces to hot tools, Higher Standards designed the Premium Crystal Ashtray with three triangular divots that conveniently support hot materials.”
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