PRESS
“Greenlane Holdings, Inc. (“Greenlane”) (NASDAQ: GNLN), one of the largest global sellers of premium cannabis accessories and specialty vaporization products, today announced it will be participating in one of SXSW’s Featured Sessions, Celebrities Redefining Cannabis Entrepreneurship. The panel will be moderated by Eric Hammond, VP of Greenlane Brands, and features other notable business leaders including Berner, Founder & CEO of Cookies and VIBES™; Al Harrington, Founder & CEO of Viola Brands; and Flo Storch, Founder & CEO of Koko Nuggz.
The Featured Session will discuss the changing business and cultural landscape in the cannabis industry and how leading cannabis brands are actively challenging social and economic disparities by partnering with high-profile entrepreneurs and amplifying their unique stories … “
GREENLANE + SXSW
Greenlane getting selected to moderate a session at the SXSW Conference is a press release opportunity I certainly didn’t want to miss out on. I introduced an exciting panel and teased what was to come at conference.
“ … The exclusive deal brings the iconic brand to specialty locations in Central and South America, the Caribbean, and Europe.
Marley Natural accessories pay homage to the legacy of Bob Marley, the musical pioneer and activist who is synonymous with cannabis culture. Marley Natural's line of elevated smoking accessories features sustainably grown American black walnut and hand blown borosilicate glass, ensuring durability and style. Balancing intuitive form with subtle Jamaican-inspired accents, Marley Natural accessories provide a sensory approach to the classic ritual of smoking … ”
GREENLANE + MARLEY NATURAL
I spearheaded a press release for the much-anticipated launch of the Marley Natural Accessories collaboration, giving Greenlane access to consumers all around the world.
“ … The Higher Standards shop-in-shop boutiques are part of Kaya Herb House’s immersive retail concept and are located in the most exclusive areas of the Uruguayan Riviera: La Barra, Punta del Este, and Jose Ignacio. Each location goes beyond typical dispensary offerings, featuring attractions meant to please all the senses of cannabis users. For instance, the Higher Standards store in the Kaya Center in La Barra is complemented by the Kaya dispensary, a holistic cannabis clinic, art gallery, members-only club and a famed tapas restaurant. The José Ignacio pop-up store is located in the galleria of the exclusive Casagrande club and hotel that also features a Kaya Café.
The Higher Standards shop-in-shops in these locations offer a curated selection of the best high-tech vaporizers and luxury smoking accessories like G Pen and Marley Natural™ products, alongside sought-after lifestyle brands such as Jonathan Adler and its own branded line of lifestyle accessories, apparel, and USA-made glass …”
GREENLANE + KAYA HERB GROUP
In the midst of a game-changing expansion into South American territory, I helped get the news on the wire alongside a third-party PR team.
“We are excited to be partnering with AVD to bring its innovative vaporization technology to market,” said Aaron LoCascio, Chairman and Chief Executive Officer of Greenlane. “AVD’s product technology delivers fulsome flavors without compromising on cartridge and battery reliability or integrity. We will leverage our expansive distribution network to make AVD’s full suite of products available to consumers through licensed cannabis dispensaries, as well as smoke and vape shops throughout North America … ”
“We are thrilled to partner with Greenlane and its extensive distribution network across North America, Europe, and online through its e-commerce platform,” said Michael Brosgart, Chief Operating Officer of AVD. “As the cannabis market continues to develop rapidly, AVD is committed to advancing cartridge technology for consumers. Through our partnership with Greenlane, AVD will be able to provide a wider market with access to a new generation of cartridges – that are free from harmful toxins and provide reliable performance.”
GREENLANE + AVD
I drafted a press release around Greenlane’s shift into tech and the announcement of the AVD distribution agreement. Had the opportunity to ghostwrite quotes on behalf of both CEOs.
